Press - Sforzo Luciano | International Legal Counsel

Press and communications

Brand guidelines and press kit

Logos, colours, typography, tone of voice, seals and the firm’s official description. Download the press kit and use the form for interviews, statements, events, marketing and sponsorship.

The brand

The mark joins two metals: the silver "S", for method and rigour, and the gold "L", for results and value. The letters intertwine because strategy and execution do not travel apart.

Full name: Sforzo Luciano™ S/I Advocacia
Short form: Sforzo Luciano
Tagline: force. strategy. innovation. legal. business. global.
How to refer to us: "the firm". Avoid "the practice" or "the shop".

Always write "Sforzo Luciano", with no "&" or hyphen between the names.
The ™ symbol goes with the first mention in institutional texts; it may be omitted afterwards.
The tagline is set in lower case, with full stops, in every language.
Do not state headcount; refer to a multidisciplinary team of lawyers, partners and collaborators.

Logos

SL emblemTransparent background. Primary use on dark or neutral backgrounds.PNG

Horizontal signatureName and descriptor. For headers, credits and print.PNG

Profile — black backgroundSocial and app avatar.PNG

Profile — deep blueInstitutional version for professional networks.PNG

Mark with LAQI Q-ESG sealOnly while the certification is current.PNG

Clear space

Keep clear space around the mark equal to the height of the top bar of the "L". No text, borders or other logos inside it.

Emblem, minimum size: 32 px on screen · 10 mm in print
Horizontal signature, minimum: 160 px wide · 40 mm in print
Preferred backgrounds: Night, deep blue or dark photos with enough contrast.

Colours

Night#0B0F16RGB 11 15 22Backgrounds, header and footer

Deep blue#07182DRGB 7 24 45Institutional pieces and profiles

Gold#CAA24ARGB 202 162 74Highlights, buttons and rules

Light gold#E3C787RGB 227 199 135Highlight text on dark backgrounds

Deep gold#8A6A22RGB 138 106 34Gold on light backgrounds (contrast)

Silver#C8C8CERGB 200 200 206The emblem’s "S"; use sparingly

Paper#F6F2EARGB 246 242 234Light backgrounds and documents

The emblem’s metals are gradients: always use the original files, never a flat-colour redraw. For print, ask the firm’s communications team for a colour proof.

Typography

Cormorant GaramondHeadings, quotes and key figures. Weights 400 to 600.

InterBody text, buttons, labels and tables. Labels in capitals with wide tracking.

Both are open-licence fonts (SIL OFL). Fallbacks: Garamond and Arial.

Tone of voice

DirectShort sentences, strong verbs. The outcome comes before the explanation.

RestrainedNo empty superlatives and no promise of outcome.

PreciseChecked facts, correct legal terms, cited sources.

DiscreetClients and parties only with consent; minors are never named.

Imagery

Architectural photography, corporate settings and work details, in natural light and cool tones with gold accents. Real team members only with consent. Avoid stock images of gavels, scales and posed handshakes.

Awards and seals

The Law Awards 2025 — "The Lawyer of the Year": a personal award to Dr. Frank Sforzo Luciano. State the year and full award name.
LAQI Q-ESG certification: use the seal only while the certification cycle is current, with a link to the public verification.
Do not alter the colours, proportions or wording of third-party seals.

Misuse

Stretch or squash

Rotate or tilt

Recolour the metals

Place on a busy background

Add shadows or outlines

Crop or separate the letters

Press kit

Boilerplate

Sforzo Luciano™ S/I Advocacia is a strategic law firm headquartered in São Paulo, with offices in Brasília, Milan and New York. It advises on corporate law, wealth planning, strategic litigation and international legal strategy, litigating across borders through partner firms and acting directly on out-of-court matters. It combines a handcrafted method with proprietary technology. Founded by Dr. Frank Sforzo Luciano, named The Lawyer of the Year 2025 at The Law Awards, the firm was recognised by the Latin American Quality Institute (LAQI) as Company of the Year 2025 and is a certified international member under the Q-ESG standard.

Fact sheet

Legal name: Sforzo Luciano™ S/I Advocacia
Registration: OAB/SP 45.787 · CNPJ 48.488.572/0001-98
Founder: Dr. Frank Sforzo Luciano
Offices: São Paulo (HQ) · Brasília · Milan · New York
Languages: Portuguese, English and Italian

Download the press kit (.zip)

Interviews, story pitches, brand use at events and sponsorship: please use the communications form. The firm does not publish direct e-mail addresses on this page.

Contact

Talk to communications

Attach your brief or material (PDF, images or documents). The communications team replies through the channel you choose.